The marketing department

Department Head: Dr. Faiza MOHAMMED BELKACEM


Phone: 0674066278

Office: No. 61

Président du CSD : Pr. Anis BAHAMED


Phone: 05 50 XX XX XX

Office: [Not specified]

Presentation of the training:

The EHEC marketing department provides training in multiples specialities that are distinct and highly complementary, namely marketing and logistics. These courses represent essential functions within companies, which inevitably enable them to be more efficient and competitive.

Training in one of the above-mentioned specialities at EHEC Kolea enables students to acquire the necessary theoretical knowledge but also to develop their skills through empirical activities and internships in companies, thus making it easier for them to take the plunge into the professional world as employees or company directors.

Presentation of the specialities and their professional outlets:

  Presentation of the speciality professional outlets in the speciality
Marketing Management  

Marketing, through its approach and methods, constitutes an essential management tool, whether for manufacturing companies or those in the service sector. The Master’s program in ‘Marketing Management’ is composed of theoretical courses, practical work, seminars, and internships in companies. Its objectives include:

  • Empowering students to master fundamental marketing approaches.
  • Teaching them to design and implement effective marketing strategies and translate them into marketing plans.
  • Immersing them in the digital world and imparting digital skills, such as Artificial Intelligence, Big Data, Cloud Computing, etc.
  • Familiarizing them with digital marketing tools, especially digital communication.
  • Enabling participants to optimize their teamwork capabilities while developing autonomy.
  • Providing them with the skills and tools to conduct relevant studies necessary for decision-making.
  • Enhancing the value of the offering through strong and convincing arguments.
  • And so on.
  • Marketing Director;
  • Sales Director;
  • Communications Director;
  • Sales Manager;
  • Customer Relations Manager;
  • Product Manager;
  • Media Studies Officer;
  • Marketing Project Manager;
  • Copywriter;
  • Data Manager;
  • Community Manager;
  • Web Referencer;
  • Social Media Community Manager.
Digital Marketing  Digital marketing aims to equip students with the skills and knowledge necessary to work in the field of digital marketing. Students will be trained to plan and implement effective digital marketing strategies, including:

  • Managing online marketing budgets and measuring results.
  • Creating content for social media.
  • Managing online advertising campaigns.
  • Utilizing marketing automation and CRM tools.
  • And so on.
  • Digital Communication Officer
  • Online Advertising Manager
  • Digital Marketing Consultant
  • E-commerce Manager
Supply Chain Management  

Logistics is undergoing profound upheavals in relation to the development of new technologies, the changing expectations of society, not to mention the transformation of consumption and customers. This master’s program will focus on:

  • Analyzing the specificities and evolutions of distribution professions across various channels.
  • Understanding the operational mechanisms and strategic developments of distributors.
  • Grasping the overall approach of the supply chain.
  •  Communication and Marketing Manager for a distributor, point of sale
  • Manager for the animation and development of franchise networks
  • Sector Manager at an industrial company
  • Trade Marketer at an industrial company or distributor
  • CRM Project Manager
  • Sales Promotion Manager, Direct Marketing
  • Logistics Managers (Supply Chain Manager)
    – And so on.
Distribution and Connected Commerce  

The master’s program in Distribution and Connected Commerce aims to train students in the fields of distribution and e-commerce, providing them with fundamental knowledge of e-commerce strategies and new trends in distribution (omnichannel, phygital, etc.).

At the end of the three-year program, students are expected to develop new skills in:

  • Defining omnichannel strategies tailored to each context.
  • Proposing a referencing plan or digital communication.
  • Implementing operational means to optimize the customer experience across all platforms.
  • Collecting and analyzing customer data and proposing suitable recommendations.
  •  Community Manager
  • Digital or Omnichannel Customer Relationship Manager
  •  Merchandiser or E-Merchandiser
  • Referencing Officer
  •  Distribution Manager
  •  Network Distribution Development Manager