The marketing department

    Department Head: Dr. Faiza MOHAMMED BELKACEM

    Email: mohammedbelkacemf@gmail.com

    Phone: 06 XX XX XX XX

    Office: No. 61

    Président du CSD : Pr. Anis BAHAMED

    Email: bahamed.anis@hotmail.com

    Phone: 05 50 XX XX XX

    Office: [Not specified]

    Presentation of the training:

    The EHEC marketing department provides training in multiples specialities that are distinct and highly complementary, namely marketing and logistics. These courses represent essential functions within companies, which inevitably enable them to be more efficient and competitive.

    Training in one of the above-mentioned specialities at EHEC Kolea enables students to acquire the necessary theoretical knowledge but also to develop their skills through empirical activities and internships in companies, thus making it easier for them to take the plunge into the professional world as employees or company directors.

    Presentation of the specialities and their professional outlets:

      Presentation of the speciality professional outlets in the speciality
    Marketing Management  

    Marketing, through its approach and methods, constitutes an essential management tool, whether for manufacturing companies or those in the service sector. The Master’s program in ‘Marketing Management’ is composed of theoretical courses, practical work, seminars, and internships in companies. Its objectives include:

    • Empowering students to master fundamental marketing approaches.
    • Teaching them to design and implement effective marketing strategies and translate them into marketing plans.
    • Immersing them in the digital world and imparting digital skills, such as Artificial Intelligence, Big Data, Cloud Computing, etc.
    • Familiarizing them with digital marketing tools, especially digital communication.
    • Enabling participants to optimize their teamwork capabilities while developing autonomy.
    • Providing them with the skills and tools to conduct relevant studies necessary for decision-making.
    • Enhancing the value of the offering through strong and convincing arguments.
    • And so on.
    • Marketing Director;
    • Sales Director;
    • Communications Director;
    • Sales Manager;
    • Customer Relations Manager;
    • Product Manager;
    • Media Studies Officer;
    • Marketing Project Manager;
    • Copywriter;
    • Data Manager;
    • Community Manager;
    • Web Referencer;
    • Social Media Community Manager.
    Digital Marketing  Digital marketing aims to equip students with the skills and knowledge necessary to work in the field of digital marketing. Students will be trained to plan and implement effective digital marketing strategies, including:

    • Managing online marketing budgets and measuring results.
    • Creating content for social media.
    • Managing online advertising campaigns.
    • Utilizing marketing automation and CRM tools.
    • And so on.
    • Digital Communication Officer
    • Online Advertising Manager
    • Digital Marketing Consultant
    • E-commerce Manager
    Supply Chain Management  

    The Master’s in Supply Chain Management (SCM) at HEC Algiers aims to train high-level professionals capable of designing, managing, and transforming value chains in an increasingly complex, globalized, and evolving environment. In the face of globalization, digital transformation, and sustainability challenges, supply chain management goes far beyond operational logistics. It encompasses planning, procurement, production, distribution, risk management, supplier and customer relations, and environmental performance. This program emphasizes a strategic and systemic approach to SCM, with a strong focus on innovation, digital technologies (ERP, IoT, AI), and the creation of sustainable value for companies and their stakeholders.

     

    Objectives of the program

    • Train experts able to design, manage, and improve the overall performance of supply chains.
    • Master tools for planning, sourcing, production, distribution, and flow management.
    • Develop transversal skills in project management and process digitalization.
    • Prepare for high-impact managerial roles across various sectors (industry, retail, healthcare, transport, etc.).
    		 Corporate positions:

    • Supply Chain Manager
    • Logistics or Transportation Manager
    • Demand Planner
    • Supply Planner
    • Procurement Officer
    • Supply Chain Data Analyst
    • S&OP Manager
    • Warehouse or Platform Director

    Consulting and digital transformation:

    • Supply Chain or Logistics Consultant
    • Digital Logistics Project Manager
    • ERP / TMS / WMS Specialist
    • Lean Six Sigma Project Leader

    Targeted industries:

    • Manufacturing (automotive, electronics…)
    • Food and beverage industry
    • Retail and mass distribution
    • Transport and logistics
    • Healthcare and pharmaceutical
    • Energy, construction, and more

    The program also prepares graduates to operate in a globalized environment. By mastering international standards (Incoterms, ISO 28000, GS1) and modern digital tools (SAP SCM, Oracle SCM Cloud, blockchain), students are equipped to build both national and international careers.
    Distribution and Connected Commerce  

    The master’s program in Distribution and Connected Commerce aims to train students in the fields of distribution and e-commerce, providing them with fundamental knowledge of e-commerce strategies and new trends in distribution (omnichannel, phygital, etc.).

    At the end of the three-year program, students are expected to develop new skills in:

    • Defining omnichannel strategies tailored to each context.
    • Proposing a referencing plan or digital communication.
    • Implementing operational means to optimize the customer experience across all platforms.
    • Collecting and analyzing customer data and proposing suitable recommendations.
    •  Community Manager
    • Digital or Omnichannel Customer Relationship Manager
    •  Merchandiser or E-Merchandiser
    • Referencing Officer
    •  Distribution Manager
    •  Network Distribution Development Manager